Beyond Spin

By - Kounalakis, Markos , Banks, Drew, , Daus, Kim

Floor - Floor 2

ISBN 10 - 0787945501

ISBN 13 - 9780787945503

Book Status - 3 Qnty Available with us.

Subject - Communication in management

Shelf No - 17

Call Number - 658.453 KOU 1999

Edition - 1st ed

Physical Description - xix, 266 pages : illustrations ; 24 cm

Book Information

Discover a new, strategic brand of corporate communication that cuts through today's Dilbert-esque cynicism to engage workforces, manage constant change, and align organizations. In Beyond Spin, three experts detail the techniques of corporate journalism--an ingenious communications model that hinges on open, accurate, and strategically weighted reporting inside a corporation. With practical guidelines and real-world examples from SGI, Microsoft, J.P. Morgan, and other corporations, Beyond Spin helps you equip your company with this powerful new standard of communication--one that makes the most of every communications vehicle to keep your company aligned, nimble, innovative, and fiercely competitive.

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