Integrated Organisational Communication

By - Barker, Rachel; , Angelopulo, G. C.

Floor - Floor 2

ISBN 10 - 0702166642

ISBN 13 - 9780702166648

Book Status - 2 Qnty Available with us.

Subject - Communication in management , Marketing--Management

Shelf No - 17

Call Number - 658.802 BAR

Physical Description - [xiv], 442 pages : illustrations ; 25 cm + 1 CD-ROM (4 3/4 in.)

Notes - Includes Index.

Book Information

This works adopts a multidisciplinary approach to corporate communication, including management communication, public relations, organizational behavior and change, marketing communication, and advertising. The many-faceted approach adopts the perspective of a practicing communications professional, emphasizes corporate branding, and focuses on an integrated approach to communication.

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