Predictably Irrational

By - Ariely, Dan , Bar-Hilel, Gili

Floor - Floor 1

Published - Harper, London, 2009

ISBN 10 - 0007256531

ISBN 13 - 9780007256532

Book Status - 1 Qnty Available with us.

Subject - Decision making

Shelf No - 11

Call Number - 153.83 ARI

Physical Description - xxii, 353 pages : illustrations ; 20 cm

Notes - includes index

Book Information

Cuts to the heart of our strange behaviour, demonstrating how irrationality often supplants rational thought and that the reason for this is embedded in the very structure of our minds.

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