Propaganda & Persuasion

By - Jowett, Garth , O'Donnell, Victoria

Floor - Floor 1

Published - SAGE, Thousand Oaks, Calif., 2015

ISBN 10 - 1452257531

ISBN 13 - 9781452257532

Book Status - 1 Qnty Available with us.

Subject - Persuasion (Psychology)

Shelf No - 13

Call Number - 303.375 JOW 2015

Edition - Sixth edition

Physical Description - xv, 462 pages : illustrations ; 23 cm

Notes - Includes index

Book Information

"Propaganda and Persuasion, Fourth Edition is the only book of its kind to cover a comprehensive history of propaganda and offer insightful definitions and methods to analyze it. Building on the excellence of the three previous editions, the Fourth Edition has been revised, updated, and expanded. Authors Garth S. Jowett and Victoria O'Donnell provide a cogent understanding of persuasion and propaganda, including rhetorical background, cultural studies, and collective memory."--Jacket.

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