Public Relations : strategies and tactics

By - Wilcox, Dennis L. , et al.

Floor - Floor 2

ISBN 10 - 0205770886

ISBN 13 - 9780205770885

Book Status - 1 Qnty Available with us.

Subject - Public relations

Shelf No - 18

Call Number - 659.2 WIL 2012

Edition - 10th ed

Physical Description - xxx, 594 pages : illustrations ; 27 cm

Notes - Includes Bibliography and Index

Book Information

Updated in a 10th edition, Public Relations: Strategies and Tactics, Tenth Edition, clearly explains to students the basic concepts, strategies, and tactics of today's public relations practice. This comprehensive text is grounded in scholarship and includes references to landmark studies and time-honored public relations techniques. The tenth edition emphasizes the application of the Internet and social media for programs and campaigns.

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