Public Relations for Marketing Professionals

By - Haywood, Roger,

Floor - Floor 2

Published - Macmillan Business, Houndmills, Basingstoke, Hampshire, 1998

ISBN 10 - 033368477X

ISBN 13 - 9780333684771

Book Status - 1 Qnty Available with us.

Subject - Public relations

Shelf No - 18

Call Number - 659.2965 HAY

Physical Description - viii, 227 pages ; 24 cm

Book Information

A practical textbook for marketing professionals, senior executives in business, students at both undergraduate and MBA level and those studying for the Chartered Institute of Marketing Diploma. Haywood uses real business examples to illustrate successes and failures in the field.

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