Public Relations: The Profession and the Practice
By - Baskin, Otis W. , Lattimore, Dan
Floor
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Floor 2
Published
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McGraw-Hill, New York, 2011
ISBN 10 - 0073512052
ISBN 13 - 9780073512051
Book Status
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13 Qnty Available with us.
Subject
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Public relations
Shelf No
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18
Call Number
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659.2 PUB 2011
Edition
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4th ed
Physical Description
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xv, 508 pages : illustrations ; 24 cm
Notes
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Includes index and glossary
Coverage of global markets, new technologies, multiculturalism, and the latest news about public relations in action make this dynamic text the cutting-edge choice for public relations courses. In a personal and jargon-free style, this text presents and explains the fundamental tools of public relations practice, providing a multi-disciplinary understanding of the emerging trends within the field, with spotlights on people and issues of interest to students.