This

This is PR: the realities of public relations

By - Newsom, Doug; , VanSlyke Turk, Judy; , Scott, Alan,
Floor - Floor 2
Published - Wadsworth/Thomson Learning, Belmont, CA, ©2004
ISBN 10 - 0534562639
ISBN 13 - 9780534562632
Book Status - 1 Qnty Available with us.
Subject - Public relations
Shelf No - 18
Call Number - 659.2 NEW 2004
Edition - 8th ed
Physical Description - xii, 418 pages : illustrations ; 25 cm
Notes - Includes index
Book Information
This volume introduces students to the world of public relations with a strong emphasis on the fundamentals, such as history and research, as well as the emerging issues, such as technology, ethics, and the international aspects of public relations.

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